This topic focuses on the fundamentals of business data analysis, spreadsheet manipulation, and executive reporting. Through a range of certifications, I’ve developed technical knowledge in:
Today’s business decisions rely on evidence, not instinct. Knowing how to gather and interpret data — then communicate it effectively — ensures better decisions, stronger customer insights, and measurable outcomes. From a technical support and operations lens, this also enables:
| Platform / Tool | Purpose / Function | Use Context / Skill Demonstrated |
|---|---|---|
| Microsoft Excel | Advanced spreadsheet analysis, dashboards, and formulas | Used for data cleanup, trend mapping, VLOOKUP/XLOOKUP, and performance KPI reports in both support and business analysis contexts. |
| Google Sheets | Cloud-based collaborative analysis and automation | Used for sharing real-time metrics across remote teams, automating chart updates, and organizing client data intake results. |
| HubSpot CRM | Reporting dashboard builder and lifecycle data export | Used to generate contact-based activity reports, sales funnel visibility, and customer engagement analytics. |
| PowerPoint | Data storytelling and executive slide reporting | Used to convert raw charts into visual presentations for strategy discussions, support review meetings, or client summaries. |
| Looker Studio*(exploratory)* | Dashboarding and business intelligence tool | Awareness-level proficiency for visualizing web metrics, ideal for integration with Sheets or HubSpot exports. |